“Sonderwunsch for JENNIE”: private Taycan for South Korea’s celebrity

Jennie Kim, generally known as Jennie Ruby Jane or just JENNIE, is a well-known artist in South Korea. The 26-year-old is a member of woman group BLACKPINK, however she has additionally received the hearts of many followers as a solo singer of rap and Okay-pop (Korean pop music). As a part of the Sonderwunsch program in collaboration with Porsche Korea, her personal private dream automobile has been constructed primarily based on the Taycan 4S Cross Turismo.


Discreet highlights in “Paint to Pattern” Meissenblue within the exterior and the inside, in addition to a “Jennie Ruby Jane” brand that she created herself, are among the many automobile’s private options. Painted in a metallic black, the automobile is known as „Taycan 4S Cross Turismo for Jennie Ruby Jane“. The Sonderwunsch mannequin shall be offered at ‘the Sonderwunsch Haus’ with the beginning of BLACKPINK’s world tour in Seoul.

“JENNIE had very particular photos of her dream Porsche. The collaboration was accordingly intense and galvanizing,” says Alexander Fabig, Vice President Individualization and Basic at Porsche. “Working along with worldwide prospects on these particular tasks is especially thrilling and enriching. On this case we have been additionally confronted with fascinating challenges that motivated us as a staff to have the ability to make even essentially the most inventive needs come true.” In a digital workshop that ran for a number of hours, the specialists on the Sonderwunsch staff at Porsche Unique Manufaktur and the Model Porsche design division labored along with the artist to work out all the main points of the Taycan 4S Cross Turismo.

Inspiring collaboration and inventive trade

The automobile was personalized within the Sonderwunsch division of the Porsche Unique Manufaktur workshop in Stuttgart-Zuffenhausen. “As an artist, JENNIE is used to inventive collaborations. She even introduced a temper board to our assembly that visualized the preliminary concepts and mirrored their reception,” Grant Larson remembers. Larson has been with Model Porsche since 1989, and as venture supervisor for particular tasks he’s liable for Sonderwunsch work inside the design division.

“Having the ability to collaborate so intensively by myself very private Porsche was a tremendous expertise,” says JENNIE. “I am particularly happy with having designed the visualization of the clouds. I spend a variety of time touring world wide – the sky and the clouds are my touring companions and a fantastic image of those distinctive experiences. Because of this I really feel a particular connection to them and am so captivated with photographing these nature motifs.”

Taycan 4S Cross Turismo – Sonderwunsch for JENNIE, 2022, Porsche AG

“It was an thrilling expertise working with JENNIE from BLACKPINK on Porsche Korea’s first Sonderwunsch venture. JENNIE is an influential international icon that represents a technology of younger and inventive opinion leaders and the ‘Technology Z’ in Korea,” says Holger Gerrmann, CEO Porsche Korea. “I used to be impressed by her dedication and concepts, which went into her very private With the brand new Sonderwunsch program, we’re pursuing the purpose of enabling folks with very totally different life to make their dream of the right sports activities automobile come true.”

Meissenblue accents within the exterior and the inside

Understatement was intentionally chosen for the outside of the Taycan. Contrasting with the metallic black end, the 21-inch Unique Design rims are painted in Meissenblue. The “Electrical” lettering on the driving force’s door, the mannequin identify on the rear and the cloud logos on the B-pillars are all on this particular blue from the “Paint to Pattern” program. The entrance door entry guards carry illuminated “Jennie Ruby Jane” lettering, along with her nickname “NiNi” to be seen within the rear doorways. In accordance with JENNIE’s needs, the Porsche typography of the present 911 technology (Sort 992) was used. The emblem projector within the entrance doorways tasks the clouds onto the bottom beside the automobile. The identify of the artist and “Sonderwunsch” seem on the wheel hub covers.

Within the inside, the mix of Black, Crayon and Meissenblue creates a chic atmosphere. Solely the seats and the highest a part of the dashboard are in Crayon. Meissenblue accents the door panel trim, the borders of the air vents, the cup holders and the highest heart marking of the steering wheel rim. The headrests are adorned with the clouds designed by JENNIE. A particular indoor automobile cowl was additionally created with this private contact. One other particular characteristic additionally illustrates the eye to element on this venture, specifically the black canine field on board for JENNIE’s Pomeranian “Kuma” (Japanese for “bear”). Like the remainder of the automobile, the field is accented in Meissen Blue, together with the canine’s identify on the entrance. The cloud seems on the within of the transport field.

About JENNIE Kim

Jennie debuted in August 2016 with [SQUARE ONE] as a member of YG Leisure’s woman group BLACKPINK. Beginning with ‘Whistle’ and ‘Boombaya’, BLACKPINK achieved a significant hit with every track they launched, turning into Korea’s consultant woman group. As well as, JENNIE launched her first solo single ‘SOLO’in 2018, fascinating her music followers everywhere in the world with a unique attraction from the music that she confirmed as a gaggle. JENNIE has a strong international affect, with 70.35 million (as of September twenty fourth, 2022) followers on her Instagram her. Jennie can be energetic as a model ambassador for varied well-known style, magnificence, meals, and residing manufacturers. Just lately, Jennie’s group BLACKPINK launched their second full-length album ‘BORN PINK’.

Porsche in South Korea

In 2021, Porsche delivered 8,425 vehicles in South Korea – up seven p.c on the earlier 12 months. The Taycan, launched there on the finish of 2020, was one of many success elements. With 1,288 models in 2021, the electrical sports activities automobile had already jumped to second place behind the Cayenne (3,480 models). Whereas the mid-engine 718 sequence was comparatively gradual with 632 deliveries, this was nonetheless a rise of 30 p.c for South Korea.

About Porsche Unique Manufaktur

Porsche Unique Manufaktur and Porsche Basic improve and restore distinctive sports activities vehicles with a mixture of expert craftsmanship and a spotlight to element. As a part of its Co-Creation technique, the sports activities automobile producer is reinterpreting its legendary Sonderwunsch program from the late Seventies, which is able to allow it to design individualized, one-off vehicles – co-created by the client and professionally produced by Porsche. The growth of this providing is split into the areas of Manufacturing unit Commissioning for particular person buyer shade and materials requests instantly in manufacturing in addition to subsequent Manufacturing unit Re-Commissioning and Manufacturing unit One-Off after automobile supply to the client. Whereas Manufacturing unit Re-Commissioning is all about particular person colours and supplies, the Manufacturing unit One-Off service is a scientific new technical growth. Relying on the automobile’s age, the technical specialists of Porsche Unique Manufaktur or Porsche Basic handle implementation.